What is the name of your business?
What is the purpose behind your brand? What are your brand’s long-term goals?
What is the story behind your brand?
What makes your brand different from others in the industry?
Who are you trying to reach with your brand?
How do you want your audience to feel when they interact with your brand?
What are the main goals of this branding project? (e.g., launch, rebranding, brand awareness)
How would you describe the tone and style you envision for your brand? (e.g., minimalistic, luxurious, earthy)
Are there any brands, designs, or aesthetics that inspire you? Please provide examples or links if possible.
Where do you primarily see your brand being used? (e.g., website, packaging, social media, print materials)
Are there any specific brand collateral items you would like included? (e.g., business cards, social media templates, email signature)
Do you have a preferred timeline or deadline for this project?
Do you have a budget range in mind for this project?
Is there anything else you’d like me to know before we get started?
Thank you so much for sharing all these insights about your brand! Your responses allow me to understand your vision, values, and goals in a meaningful way. With this information, I’m excited to start crafting a brand that truly reflects who you are and resonates with your audience.
Looking forward to bringing your brand to life together! I’ll be in touch soon with next steps.
Cass x
