CASSIDY MAE TAYLOR
Brand Design, Art Direction & Creative Strategy
I am a passionate creative with a deep love for problem-solving and crafting meaningful, beautiful designs. Specialising in elegant branding solutions that resonate deeply with audiences, my approach is grounded in creative strategy, meticulous attention to detail, and a genuine connection with people to translate visions into impactful designs. I thrive in collaborative environments where hard work is balanced with a sense of humour. Whether developing thoughtful branding strategies or exploring new creative challenges, I am passionate about bringing purpose and beauty to every project I take on.
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EXPERIENCE
Freelance Brand Designer
studio revere | February 2022 - Present
Cape Town, South Africa
Studio Revere was founded with a vision to create beautiful, impactful brands through thoughtful and sophisticated design. Each project is an opportunity to craft meaningful visual identities and brand strategies that resonate deeply, telling unique stories with elegance and purpose. By building strong relationships and collaborating closely with clients, I focus on creating branding experiences that are not only seen but felt. With an eye for detail and a commitment to aligning with each client’s values and vision, the result is timeless, impactful designs that leave a lasting impression.
Brand & Communications Coordinator
World Mission Centre | July 2022 - April 2024
Cape Town, South Africa | South Carolina, USA | Mongolia | Turkey
The flexibility of freelancing allowed me to work with this international church mobilization and missions training movement. After traveling with the media team to Mongolia and Turkey in 2021, I was invited to South Carolina, USA, where I spent six months rebranding and creating new marketing and fundraising material for this global team. During this time, I was asked to present the new branding and fundraising strategies to global partners at an international event in Turkey, and was Master of Ceremonies at a fundraising event in the US. It was a privilege to design creative solutions that aid in raising funds for churches and missionaries to share the Gospel in the most remote areas of the world.
Junior Graphic Designer
Graft Branding Studio | February 2020 - September 2021
Stellenbosch, South Africa
At Graft Branding Studio, I gained invaluable experience working on branding projects for both local and international clients. Trusted with significant responsibilities from the outset, I thrived under the mentorship of an incredible team. This dynamic, fast-paced agency environment exposed me to a broad spectrum of creative challenges, from conceptualization to execution. I contributed to branding projects for high-profile international and bespoke local clients, ensuring their visual identities aligned with their values and aspirations. Through close collaboration with senior designers, I honed my skills in strategic thinking, client communication, and creative direction, while producing both print and digital assets.
Student Internship & Freelance Graphic Designer
YehBaby Digital Creatives | April 2019, May 2019, June 2020
Paarl, South Africa
During my internship at YeahBaby, I had the opportunity to support senior designers in executing creative campaigns for local brands. This experience provided me with valuable insight into the day-to-day operations of a design studio. After completing my internship, I was invited to freelance on a commercial client project, which allowed me to gain further experience in the design field. Throughout my time at YeahBaby, I learned the importance of championing local brands and celebrating our local aesthetics in design, which greatly influenced my approach to creative work.
BA Visual Communications
Stellenbosch Academy of Design and Photography | January 2017 - December 2019
Stellenbosch, South Africa
SKILLS
Crafting Cohesive Brand Strategies & Concepts:
Aligning with business goals and audience.
Strong Ability to Connect with People:
Understanding their vision and translating ideas into meaningful, impactful designs.
Problem-Solving:
Delivering creative solutions to meet design and business challenges. Proactive and capable of taking initiative to drive projects forward. Eager to find efficient solutions.
Proficiency in Adobe Creative Suite:
Experienced in InDesign, Illustrator, Photoshop
INTERESTS
Exploring design in all its forms, with a special passion for food, fashion, and interior design. I find endless inspiration in the details of everyday life, from beautifully plated meals and curated wardrobes to architectural spaces and the richness of diverse cultures.
Creating work that not only looks beautiful but deeply resonates with its audience.
Mentoring aspiring designers and encouraging their growth.
ABOUT ME
I am committed to crafting elegant, meaningful designs that resonate deeply. Each project is an opportunity to express a brand’s unique story, ensuring it’s not only seen but truly felt by its audience. I believe that branding goes beyond visuals—it’s an experience built through thoughtful details, deep understanding, and a dedication to my client’s vision.
Through a highly personalised, relational approach, I strive to create designs that are sophisticated, impactful, and timeless. To me, design is more than aesthetics; it’s about creating with purpose and intention. Inspired by Matthew 6:28–29, “Consider the flowers of the field, how they grow; they neither toil nor spin. Yet I tell you, even Solomon in all his splendour was not dressed like one of these,” I believe true beauty lies in simplicity.
Like the flowers of the field, great design is effortlessly beautiful—it doesn’t strive or force its presence but unfolds naturally. My goal is to craft designs that feel seamless and impactful, revealing the timeless beauty found in thoughtful simplicity. This mindset drives me to create work that is not only visually stunning but deeply aligned with the vision and values of those I collaborate with.
